Parfem nije samo miris: kako mirisi bude emocije, uspomene i identitet

Miris kao najintimnije čulo

Jedno od najdubljih i najličnijih čula koje čovjek posjeduje je upravo miris. Može biti dovoljna samo jedna nota parfema, miris kiše na asfaltu ili svježeg peciva da nas u trenutku vrati u neko doba našeg života. Naučnici su dokazali da, za razliku od slike ili riječi, miris ne prolazi prvo kroz racionalni dio mozga već direktno asocira na emocije i uspomene. Upravo iz tog razloga često ne možemo da objasnimo zašto nas baš određeni miris rastuži,učini srećnim, izazove sjetu ili probudi nostalgiju.

Science explains that the sense of smell is directly connected to the limbic system, the part of the brain that is responsible for emotions and memory. That’s why smells can leave a strong emotional mark, compared to all other senses. When we smell a scent for the first time, our brain associates it with people, places and all those feelings from that moment. Each subsequent encounter with the same scent can awaken the same mood in us, even after many years.

That’s why fragrances represent a real treasure trove of memories, in which childhood moments, dear people, travels, love and the feeling of the warmth of home remain preserved.

It was Marcel Proust who wrote about it in his book “In Search of Lost Time”, describing how the smell and taste of tea and cookies awakened all those long-forgotten childhood memories. In this way, he showed us how such a “simple” sense can have so much power to instantly take us back to the past and revive all those emotions that we thought had long since disappeared.

Parfem kao lični potpis

People are not only looking for a “nice perfume”, but a scent in which they will recognize themselves, the way a person wants to be remembered. Because even before we see someone, we smell their scent, and that’s where the first impression is made.

For this reason, people search for their perfume for a long time. It is no longer just about trends and some popular notes, but about the feeling that the perfume evokes. Each person has different desires, some care to appear gentle and calm, some want to leave a mysterious and seductive impression, and some want to make an elegant and powerful impression. The right choice of perfume can contribute to all of this, and then we can talk about the smell becoming a kind of non-verbal communication. When we add to that the association with a certain person, place or event, the perfume acquires a special value. After a certain time, we no longer perceive the smell as just a perfume, but as part of a person’s identity, that is, their personal signature.

The use of fragrance throughout history was not only a part of personal care, it represented an important part of different cultures and traditions around the world. Just think of the smell of incense in churches and temples, the aromas of the most diverse spices in the markets and bazaars of the Middle East, all the way to the sumptuous floral notes that filled the courts of the European aristocracy. It is clear that fragrances have had a special place in people’s daily lives for centuries, and even today their role in society and the beauty industry is extremely large.

Savremeni parfemi sada nude bezbroj kombinacija nota koji su prilagođeni različitim stilovima, emocijama i karakterima, pa svako može pronaći miris koji najviše odgovara njegovoj ličnosti i trenutku.

Zašto orijentalni parfemi ostavljaju snažan utisak

Kada se pomenu orijentalni parfemi, prva asocijacija na njih jeste neka posebna dubina i toplina zbog kojih oni ostavljaju zaista upečatljiv i intenzivan utisak. Zahvaljujući dominantnim notama u ovim parfemima, kao što su oud, amber, mošus, tamjan, smola i začini, dobijamo bogat, slojevit i senzualan miris.

Za razliku od laganih citrusnih ili cvjetnih parfema, orijentalni mirisi se razvijaju znatno sporije i ostaju dugo na koži. U nama bude osjećaj moći, prefinjenog luksuza i nose dozu tajanstvenosti i topline. Iz tog razloga, ljudi ih često povezuju sa elegancijom, večernjim izlascima, snažnim emocijama.

Oud gives the perfume a really deep woody note, amber brings warmth and softness, and musk leaves a very sensual and intimate trace. Incense and spices associate us with a distant, mystical world. Due to their layering and strength, these perfumes cannot go unnoticed. The wealth of fragrant notes in them creates a special atmosphere and arouses emotions, which is why they can remain in people’s memories for a long time.

Oriental fragrances represent one of the oldest perfume traditions, which were created under the strong influence of Arab, Persian, Indian and Egyptian culture. The name “oriental” is used to describe rich, intense and exotic fragrance compositions. Classics, such as Yves Saint Laurent’s Opium perfume, introduced in 1977, played a major role in the popularization of oriental perfumes in the West. Its extremely rich and intense notes brought fragrances that exude warmth, sensuality and that exotic atmosphere of the East closer to the audience. After that, oriental perfumes became a symbol of elegance, luxury and striking character, and their popularity continues today thanks to deep, seductive compositions that leave a strong impression.

Miris i karakter

Način na koji biramo parfem često govori mnogo o našem karakteru. Neki ljudi vole čiste, svježe i minimalističke mirise jer traže dozu jednostavnosti, urednost i lakoću. Žele da budu nenametljivi, ali i da ostave prijatan, elegantan trag.

Na drugoj strani, imamo osobe koje će prije posegnuti za jakim, bogatim i dominantnim parfemima. Kroz takve mirise žele u sebi da probude samopouzdanje, da se osjećaju energičnije, prisutnije, da ostave utisak i upečatljiv trag.

Also, someone chooses powdery and gentler notes because they are looking for a feeling of warmth and security, and someone prefers dark woody or spicy scents that seem mysterious and powerful. That’s why we can’t really consider perfume only as an aesthetic accessory, but as a way of expressing our personality, character and identity.

Miris često govori o nama čak i prije nego što progovorimo, njihova snažna emocionalna vrijednost je sveprisutna, kao i poruka koju želimo poslati drugima. Upravo zbog toga parfemi i jesu naše lični pečat. U zavisnosti od našeg tenutnog raspoloženja, biramo i parfeme koji će na pravi način prenijeti emociju koju želimo da izrazimo. Tako parfem postaje odraz našeg unutrašnjeg stanja, ali i energije koju nosimo u sebi.